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Letter From Paris

By Harriet Welty-Rochefort

Paris Kiosque - April 2001 - Volume 8, Number 5
Copyright (c) 2001 Harriet Welty-Rochefort - Used with permission.

An American friend of ours, a history professor who visits Paris every few years, told us on his most recent trip that "the French have become so dear, so polite." He recounts sitting in a café where he was given someone else's order. "Twenty years ago," he says, "the waiter would have plunked it down in front of me and told me it was my problem, not his. This one apologized politely, speedily took the wrong drink away, and brought back the right one with a smile."

He continued: "And the other day I was lost and asked my way. Not one, but three people came to my rescue, with one of them walking me almost all the way to where I was going."

Mon Dieu! thought I. Could the reputation of French rudeness be going by the wayside? (Remember the days when people actually wouldn't come to France because they "had heard the French are so uppity?") If the French, who were masters of the art of arrogance, are no longer excelling in it, what will be left? Will the French become just like everyone else? Will they soon be telling people to "have a good day"? (Answer: some already do!). Quelle horreur!

Fortunately, all is not lost. While French waiters and service people in general have made vast improvements over the years to the point that there is no longer any reason to equate "French" with "rude", this doesn't mean that snottiness has been eradicated. It's just that it's become rare - so much so that on the few occasions someone is downright rude to me it almost warms my heart! Ah, the good old days!

For when the French are rude, they do it with such panache! As with everything else, they have elevated it to an art form. (And, as I've always said, since they are used to giving each other pieces of their minds on a regular basis, it clears the air. The equivalent of what they say to each other would elicit a gunfight in the States. Here they just take it in their stride - c'est normal). And there are so many varieties: There's the out and out in-your-face rudeness which is what you witness in most urban spats (or brawls). There's the highly polite nasty little remark which people kind of throw out for the interlocutor to catch (your French has to be REALLY good to get these). Then there's the basic garden variety: "Get out of my life, you're a problem, why do you exist and why do I have to serve you?"

I experienced the latter just the other day when I wandered into a shop selling discount designer clothes. The owner (or salesperson, or whoever she was -for all I know she might have just walked in off the street) was arranging a beautiful dress and barely looked up to acknowledge my presence.

"Are the clothes arranged by size?" I queried, as I tried to figure out how to begin my search.

"No," came the reply. The disinterest in me as a potential buyer was total. This always fascinates me, as I remain under the mistaken impression that that salespeople are there to sell....

"Then how do you know where to look?" I continued, perplexed.

She finally deigned to look at me - if you can call a glance that would make a flower shrivel up and die a look - and said...nothing!

At this point, another lady who was just sitting there, decided to inform me: "What you do is tell Madame what you are looking for and then she will select for you the most wonderful things that she has."

"Over my dead body" I said to myself. If Madame can't talk, Madame doesn't get my business! I toyed with telling the lady that people like her are the ones foreigners refer to when they talk about "the rude French". But since I was quite sure she could care less - and since, as I said, these kinds of episodes happen so rarely these days - I decided to let sleeping dogs lie.

Speaking of dogs, here's an area in which the French still have a highly deserved bad reputation. I'd LOVE to see my friend come back some day and say: "People used to let their dogs go just anywhere in the streets. What's happened? The streets are so CLEAN" . The day that happens I'll offer champagne to the entire city of Paris. Meanwhile, the problem of la merde remains. Why? Lack of a "sens civique". The idea is: when I'm out on the street, I do what I want and my dog does what it wants where it wants which most of the time is RIGHT IN THE MIDDLE OF THE SIDEWALK. As a result, the City of Light has become laced with filth. And for years the Paris City Hall has desperately tried to come up with campaigns to make dog owners aware that THIS IS NOT RIGHT.

The latest ad campaign features a series of people - a blind man with a cane, a lady in a wheelchair, an adorable blond tot with a shovel playing in a public park - in various encounters with excrement. The heavily ironic text for the ads is always the same: YOU'RE RIGHT NOT TO PICK IT UP. THEY DO IT PERFECTLY WELL FOR YOU. The lady in the wheelchair rolls through the crap which then adheres to the wheels, the well-dressed blind man's white can becomes a veritable shish kebab of shit, and the little toddler is just about to dig up, not sand or dirt, but ...guess what?

The pictures are revolting - and I fear the campaign may be effective only for those who are already disgusted. The ones it is aimed out probably don't even look at it - or get the message if they do.

Here's hoping I'm wrong.

And while we're on ads, here's another way in which the French have remained very French. Advertisers all over the world to some extent use sex to sell (soap, cars, perfume) but no one does it as overtly and as publicly and shamelessly as the French. Having lived here long enough not to get overly exercised about the view of ladies and men on billboards in various states of undress, it takes a lot to even register on my shock level. Recently, though, the sheer number and accumulation of ads showing women in sado-maso garb, women totally nude bent over in suggestive positions, women in bras saying "I like my breasts. Is that a problem?" has started to get to me.

And the best part of it is: I'm not alone.

As I picked up Le Monde the other night, I was surprised to see pictures of the very ads which had offended me with an article reporting that the Bureau de vérification de la publicité (BVP), a bureau of self-regulation in advertising, is looking into them because they think they've gone just a tad too far in terms of abusing the "dignité de la femme".

An example: the Yves St. Laurent publicity for Opium in which a red-head with a magnificent body dressed only in high heels reclines in an erotic positions as she touches one of her her breasts. (Her legs by the way are invitingly apart). Well, I don't know about you but this turned me off Opium perfume and I'm not the only one - the British forbid the ad.

That's perfume (and just one ad - there are too many to cite). Then there's lingerie which quite naturally lends itself to selling with sex. A recent campaign for bras by Barbara features an enticingly juicy young woman clad in her bras saying "J'adore mes seins. C'est grave?" (I love my breasts. Is that a problem?") In another ad in the same campaign, she wonders aloud: "My breasts make my husband infantile. Is that normal?" Even shoemakers have jumped on the bandwagon. An ad for Weston (French luxury shoes) showed a sparsely clad young woman facing an enormous foot (a Weston, of course). The subliminal message wasn't hard to figure out even if you're not into sado-maso relationships - and the BVP got the company to take down the offending image.

These campaigns have gone so far that the (female) Minister of the Family and Childhood (Ministre de la famille et de l'enfance) who calls the ads "the zero degree of creativity" has become involved. She says she hopes the government and the ad agencies will reach an agreement to stop these degrading images of women. If not, the government will be forced to pass a law and do it for them. An encouraging sign - and if on this score the French become a little less French, well, I for one, won't cry.

But if the French continue to be French on the dog poop front and the ads which insult women front, fortunately they are French on many other fronts which are positive and pleasant.

Take the May 1 "Fète du Travail" holiday for example. On this day the entire country is deluged with "muguets" (lilies of the valley). People of every age are selling them on every street corner, in every town, large or small. This is a favorite holiday for the very reason that in spite of its name, people are NOT working. It's often a wonderful excuse for a prolonged week-end or "pont" (bridge) if it falls on a Tuesday as it does this year. The flowers are thought to bring good luck and their heady fragrance lends hope to the thought that there may indeed be a real spring (especially this year when the impressive rainfall of the past few months has caused rivers to rise and spirits to sink).

Today, as is the custom, my husband and I drove to his mother's apartment across town from where we live and brought her a bouquet of muguets. As we drove we watched people walking to and fro buying their flowers, lining up for movies, strolling along, sitting on café terraces. On our way back home we stopped the car and got out to visit a tiny little park I'd never heard of. It was a small beautifully landscaped patch of land in the middle of the rather colorless 13th arrondissement. Children played near a little fountain while parents watched. A couple of adolescents played some ping pong. Older couples read books or newspapers.

I thought back to a trip my husband and I had recently taken to the charming port city of La Rochelle. Since we both love oysters and this is where the best ones are raised, we gorged on them for the entire week-end. At one point we decided to take a boat to the tiny island of Aix but since it was pouring rain and we had some time before the boat left, we ducked into a modest little restaurant-café and ordered a dozen oysters and a glass of Muscadet to wash them down. The weather was lousy but we were inside and we didn't care.

This is a country of moments, some of them magic ones. You don't expect them and don't know when or where they'll come. Your magic moment might be someone's smile in the metro, or it might be just sitting there on that park bench. Sure, from time to time you have to contend with dog poop (especially in Paris) and occasional rude behavior (again, especially in Paris). But then nothing's perfect anywhere you go, n'est-ce pas?

So in spite of the inconveniences and things I gently rail about from time to time, it's very clear to me. I'm glad to be here. And I'll stay on. Just in case there's another magic moment.


Harriet Welty-Rochefort, is the author of French Toast: An American in Paris Celebrates the Maddening Mysteries of the French, published by St. Martin's Press in 1999, and which the Los Angeles Times called "wise and devastatingly funny."

Her latest book, French Fried: The Culinary Capers of an American in Paris was just published by St. Martin's Press. American Way Magazine's book reviewer writes: "...the author, an American who has lived in France for 30 years, describes the food scene there in hilarious detail, from dogs (the real, live four-legged ones) in every restaurant to rather hard-to-swallow French delicacies. Boar's head, anyone?" Paris Voice calls French Fried "a literary wink at the culinary discrepancies between Gallic gastronomy and stateside munching. For more information on Harriet's books, click on www.hwelty.com.

If you've had some funny, startling, satisfying, or dismaying food experiences in France you'd like to share, you may contact Harriet directly at hwelty@club-internet.fr.

Editor's Note: Dear Readers, while our writers are always delighted to hear and to receive comments, both about their columns in the The Paris Kiosque, as well as your experiences in Paris, they are unable to answer any requests for travel information. Thank you for your understanding.

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Sunday, 18 May 2008
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